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HSG Advisory

Finance, Technology

“Florence is an exceptional writer and mind. Having worked with her for years, I can attest to her ability to both run with and be additive to complex projects across multiple industries, from climate to the law. Her flexibility and alacrity means she will consistently add value substantively, bring process and clarity, and be a lovely person to work with. I wouldn’t hesitate to recommend her.”
- Harriet Green, Founder & Director, HSG Advisory

Via content consultancy HSG Advisory I’ve worked with leading names across the technology and financial sectors, including VCs and investors such as Dawn Capital, EQT Ventures, Beringea, MMC and Beacon Capital; fintechs such as Crowdcube and Curve; design and comms companies such as IDEO and Design Portfolio; and SaaS leaders such as Paddle; and other global players such as LexisNexis and the Good Health Pass.

My work with HSG runs across the entire content spectrum, from developing and delivering strategies, to running positioning projects, to ghostwriting op-eds and, researching and writing long-form state of industry reports.

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